The Texans have to steal points. That means fourth-down conversions. That means not settling for three when seven can still be had. That means running routes past the first-down markers.
You know, controversial stuff.
The trap for Kubiak is that while the Texans have to play a strategy to shorten the game, they can't be conservative.
In fact, if you are trying to limit the other team's touches, fourth-down conversion tries are a great way to extend drives.
A run-heavy plan of attack is smart, but when it comes time to make the tough call, Kubiak has to grab fate by the throat.
You can be sure his opponent will.